Hulu
360 Brand Campaigns (Messaging Strategies, Video, Events, B2B, Social, Digital, Print, Earned Media)
Directed the Conception/ Pitch/ Execution of ALL 360 the Creative Marketing Campaigns for Hulu from 2014 to 2018, including the design and conception/creation/execution of the B2B Business Marketing UPFRONTS for Advertisers.
Click to View Hulu B2B Upfronts: Business Marketing Sizzle Video
Click to play Hulu B2B Upfronts ANTHEM VIDEO (with Seth Rogan):
Conception / Direction / Execution of ALL Hulu Upfronts, which include the anthemic videos played, the direction & design of the overall visual staging, design system, and the environmental design experience.
“YOU KNOW YOU WANNA” Campaign:
Developed an anthemic tagline and messaging strategy with a modular messaging/design branding system that could tie all the disparate genres of all Hulu shows together. Then, working with Hulu’s internal creative team to produce TV Spots, Digital Banners, Print Ads, Social spots to promote Hulu’s breadth of shows….
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TV COME TRUE Campaign: Concepted the strategy & executed a 360 campaign (TV Spots / Print/ Social/ Digital/ Earned Media/ Visual Identity Package) around bringing the Hulu user interface to life by making it an immersive setting that reflects all the desires of what Streaming TV could be… TV Come True.
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