Hulu

360 Brand Campaigns (Taglines, Messaging Strategies, Video, Social, Digital, Print, B2B, Events, Earned Media)

Creative Directing (from conception to execution) ALL 360 the Creative Marketing Campaigns for Hulu from 2014 to 2018:

“YOU KNOW YOU WANNA” Campaign:

Developed an anthemic tagline and messaging strategy with a modular structure that could tie all the disparate genres of all Hulu shows together. Then, working with Hulu’s In-House design team/producers/editors/animators to create TV Spots, Digital Banners, Print Ads, Social spots to promote Hulu’s breadth of shows….

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TV COME TRUE Campaign: Concepted the strategy & executed a 360 campaign (TV Spots / Print/ Social/ Digital/ Earned Media/ Visual Identity Package) around bringing the Hulu user interface to life by making it an immersive setting that reflects all the desires of what Streaming TV could be… TV Come True.

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